I just believe every one has a concept of our own in different field either it is sports, acting ,painting ,writing ,reading book,playing games, ,singing itc . Same applies very much for the DESIGN also , Concept is   what? it is in your thought for the design which you  really  want to visualize as the final output , you can’t do that, but some how 50% to 70% you know what design you are looking for that is the- concept ,and according to your concept by using the available Digital means We Designer  Create the final output , if, it matches to your Concept ,than our brand ‘CONCEPT CREATION” matches to its meaning and have a right to say-“YES I AM DESIGNER